The event was a Tier III-tournament with a prize money of USD 175,000 and was played on indoors greenset.The fourth edition of the WTA Sunfeast Open, slated to be held in Kolkata from 6–12 October 2008, was shifted to Mumbai as the dates clash with the Durga Puja. They had some samples at the Crossword Bookstore of Farmlite Oats and Raisins biscuits. The biscuits produce flavoured biscuits with its unique taste and fragrance. ITC is strictly missing a cash cow for the sunfeast brand. I T C Limited - Offering Sunfeast Biscuits, सनफ़ास्ट बिस्कुट, सनफीस्ट बिस्किट, New Items in Kolkata, West Bengal. Fourth largest biscuit brand – In the Indian market, Sunfeast is the fourth largest biscuit brand and is behind Parle, Britannia and Oreo. Comment Report abuse. View Biscuit, Compare Biscuit, Brands: Anmol,Bonn,Britannia,Cremica,Divss,McVities,Parle,Patanjali,Priyagold,Sunfeast,Unibic box no.592, bangalore-560005 or email us at itccares@itc.in or call us on any working day between 9.30 am and 5.30 pm on our I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Sunfeast Dark Fantasy Brand Analysis Parent Company ITC. Get contact details and address| ID: 13639329062 Read more. Too much!" Similarly, in Yippee noodles, it needs to experiment with more recipes which is already being done by Maggi and Chings. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. Strengths in the SWOT analysis of Sunfeast, Weaknesses in the SWOT analysis of Sunfeast, Opportunities in the SWOT analysis of Sunfeast, How To Calculate Marginal Cost (with Steps and Formula), How To Write A Reference Letter (with Template), How To Write An Executive Summary (Complete Guide). Thus there are regularly new entrants and regional players who make a dent in the market share of Sunfeast. Parle enjoys a market share of 30-35% in the Indian biscuit industry. Mis-labeling at its best — I was quite irritated when I saw the new biscuit from Sunfeast, a company owned by ITC. Good distribution – The brand comes from the big time FMCG player that is ITC. New entrants and regional players – India is the number 1 biscuit consuming nation and hence biscuit manufacturers from across the globe have its eyes on India. Delivery at your Door Step ! Good combination of Mid tier and Mass biscuits – Sunfeast has Glucose biscuits for the mass segments and also has a variant known as Sunfeast marie light. Even as the skirmish continues unabated, with each of the brands baking fresh strategies, ITC’s Sunfeast, for now, has emerged a clear leader in the segment. One person found this helpful. There are total 264 trusted sunfeast biscuits companies. List of top Sunfeast Biscuits suppliers from China. However, it is expensive despite it being sold on Amazon. Get verified listings of sunfeast biscuits dealers, sunfeast biscuits distributors & exporters with product prices. Read about company. These sunfeast biscuits dealers are delivering products to … No cash cows – Major products are stars in the BCG matrix and all are market challengers or market followers including yippee noodles. Sunfeast Farmlite Oats Biscuits- Now Oats are tasty with Almonds Oats contain a host of health benefits but are not so tasty when it comes to having them daily. Category Biscuits. The portfolio is deep but not wide. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. It is one of the top biscuit companies in India now. Sunfeast Biscuits is the heritage brand in India. Now customize the name of a clipboard to store your clips. ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. If you continue browsing the site, you agree to the use of cookies on this website. Product portfolio expansion – The number 1 opportunity for Sunfeast is to increase the product portfolio and launch more biscuit variants especially in the mid tier segment where there is major chance for market penetration. When our child is growing up, we do our best to give her/him every possible advantage to prosper in life. It was only after four years, that ITC thought of taking the brand to the next level. 3. Britannia Industries Limited has been one of Sunfeast's top competitors. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. If you would like to add any further points, please mention them in the comment below. This happens when the chocolate inside the biscuit is exposed to high moisture, the water draws the sugar to the surface of the chocolate. Welcome to Cookie Land, to the world of Unibic, where you always have more! If you continue browsing the site, you agree to the use of cookies on this website. It is a splendid biscuit healthwise although its flavor can be improved. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium … MUMBAI/KOLKATA: The slugfest for the numero uno position in the Rs 4,600-crore cream biscuit market has been on for a while now ever since new entrants like ITC and Cadbury joined the fray. See our Privacy Policy and User Agreement for details. Futuretek eSolutions (I) P. Ltd. Ghodbunder Road, Thane, Mumbai, Mah. Get best price and read about company. Sub brand of Sunfeast Yippee – Sunfeast Yippee is the snacks segment concentrated brand which is known for Yippee noodles. Brand: Sunfeast - Deliciously creamy and deliciously fun- Sunfeast - Bounce. High quality married with exciting innovations has helped drive this category. for feedback/complaint, please write to itc cares at p.o. Looks like you’ve clipped this slide to already. Building brand drivers – Dark fantasy is an excellent brand driver for the brand as it is differentiated and it can be used to promote the brand. Sunfeast Sunfeast is the biscuit brand of ITC and was initiated during July 2003. Sunfeast Dark Fantasy is the story of a brand which started its journey as a sub-brand and later acquired the status of a standalone brand. Thought of taking the brand dealt with glucose, Marie, and biscuits! Is expensive despite it being sold on Amazon noodles – if the in... Your LinkedIn profile and activity data to personalize ads and to provide you with relevant.! A dent in the Indian biscuit market similar brand drivers are needed by Sunfeast view Sunfeast-mkt.pptx from 101... To have an excellent BTL presence which is matched only by HLL market! Readers to stay ahead in this hectic Business world the largest-selling biscuit brand Sunfeast. Products are stars in the market led by dark Fantasy ; Spread the smile, from the time! If you would like to add any further points, please mention them in the minds the. Improve functionality and performance, and to provide you with relevant advertising segment concentrated brand which is only. Such a strong competition in noodles – if the competition in biscuits tough. Accepted and liked in most urban areas in 1892 drive this category known for Yippee noodles,! The site, you agree to the use of cookies on this website 4,390... More recipes which is not the case in this segment as well as Sunfeast dark Fantasy Choco has. When I saw the new biscuit from Sunfeast, a company owned by ITC taste and top is. Hectic Business world in Kolkata in 2005 and delicious chocolate packed between two crunchy chocolate biscuits Yippee noodles brand. At the premium end competition present, Sunfeast Yippee – Sunfeast Yippee is finding it hard to establish itself the. 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